OVERVIEW
This project focused on redesigning and enhancing the company’s existing animated content to create more visually engaging and brand-aligned social media videos across platforms such as Facebook, Instagram, and LinkedIn.
The goal was to elevate the quality of the existing visuals by improving clarity, consistency, and storytelling—transforming basic animations into more refined, engaging, and effective content.
My Role
Animator
My Team
Jessica Cooney, Brand Designer
Holly Moore Cutlan, Marketing Specialist
HIGHLIGHTS
A Few Examples of Short Animated Videos Designed for Frontier Dental’s Daily Content and Promotions.
CONTEXT
Where the Brand Stands Before
Evolving Digital Content Through Motion
The company was already producing short-form animated content for social media. However, these animations primarily relied on simple motion techniques such as slideshow-style visuals, basic transitions, and minimal visual storytelling.
As audience expectations evolved, there was a need to refine and elevate the existing content to better capture attention, communicate messages more clearly, and align more closely with the brand’s identity.
Short Animations Before
Website before
Pinpointing the problems
The objective was to create a scalable animated infographic system that improves content clarity, enhances viewer engagement, and supports consistent visual storytelling across YouTube and social media platforms.
THE PROBLEM
Struggling to Capture Attention in a Fast-Moving Feed
Struggling to Capture Attention with Basic Motion
While the content was not fully static, the existing animations lacked depth, consistency, and strong visual storytelling. The use of simple motion, limited transitions, and inconsistent design reduced the overall impact of the content.
Additionally, the visuals were not fully aligned with brand guidelines, resulting in a weaker and less recognizable brand presence across platforms.
Another challenge was the absence of a structured design system, which made it difficult to maintain consistency and efficiency when producing new content.
Limited Engagement from Basic Motion Content
Pinpointing the problems
Absence of YouTube Infographic Content
Before, there were no YouTube infographics or short-form animations, limiting the brand’s ability to express its identity and engage audiences.
Frontier Dental Brand Visual principles must follow:
THE CHALLENGE
The challenge was to redesign existing animated content into a more engaging and cohesive visual system while maintaining efficiency and brand consistency. The goal was to improve storytelling, enhance clarity, and create a stronger, more recognizable presence across social media platforms.
THE SOLUTION
Building a Motion-Driven Infographic System
Redesigning for Clarity, Engagement, and Consistency
The approach focused on redesigning the existing animations to improve visual hierarchy, motion quality, and overall storytelling. Basic slideshow-style content was transformed into more dynamic and engaging animated visuals.
Character elements and visual assets were refined and simplified to create a more consistent and flexible design system. Motion was applied more intentionally to guide viewer attention and highlight key information.
A structured workflow and reusable components were also introduced to ensure consistency and improve production efficiency across future content.
Glimpse of Storyboarding & Flow Planning
Structuring the Workflow
To manage the complexity of creating content from scratch, the workflow was organized into structured 6 stages, from interpreting the script and audio to developing visual concepts and final animations. This reduced cognitive load and improved consistency across all outputs.
Identifying Key Issues in Existing Content
Existing animations were reviewed to identify gaps in visual engagement, clarity, and brand alignment. Common issues included overuse of simple motion, weak visual hierarchy, and inconsistent design elements. This step helped define clear areas for improvement and guided the redesign process.
Redesigning for Engagement and Consistency
The animations were redesigned to improve visual hierarchy, motion quality, and overall storytelling. Basic slideshow-style content was transformed into more dynamic visuals with smoother transitions, clearer structure, and stronger brand alignment. Reusable assets and refined design elements were also introduced to create a more scalable and consistent system.
KEY DISCOVERY
Establishing a structured workflow and aligning early on visual direction significantly improved efficiency, reduced revisions, and ensured consistent, high-quality outputs across all content.
THE RESULT
Driving Engagement Through Visual Storytelling
From Basic Animations to Engaging Visual Content
By improving motion quality, visual hierarchy, and brand alignment, the content became more effective in capturing attention and communicating key messages. The shift from basic animations to more structured and purposeful motion significantly enhanced overall content performance.
Short Animation Now
Improved Engagement Through Refined Motion
The updated animations introduced smoother transitions, clearer visual flow, and more dynamic elements, resulting in content that is more engaging and easier for audiences to follow compared to the previous versions.
Website
Strengthening Brand Presence
The redesign established a more consistent and recognizable visual identity across platforms. By aligning motion and design with brand guidelines, the content not only improved engagement but also reinforced the brand’s overall digital presence.
KEY INSIGHT
Effective motion design is not just about adding movement, it’s about refining visuals to improve clarity, consistency, and engagement. A structured and thoughtful approach can transform basic content into meaningful visual experiences.